ABOUT.

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A young man with glasses, a beard, and long hair tied back, wearing a white button-up shirt, standing in front of a plain white wall.

BIO.

After graduating from Bournemouth University, in the UK, with a BA Hons Degree in Industrial Design, I took a big leap east to China, where I have spent the last 10+ years working in the heart of Asia’s technology and manufacturing hub, the Pearl Delta River (Asia’s Silicon Valley).

I have worked across multiple corners of the creative and manufacturing sectors, landing myself positions in small start-up design studios, globally renowned consultancies, supply chains, and freelance roles.

I have been actively involved in a wide range of independent and commercial projects, taking the lead role to successfully evolve innovative paper sketches into physical and profitable products for both domestic and international markets. Categories including: consumer electronics, industrial equipment, robotic, nursery, lighting and more.

Working in Asia has exposed me to the rapid and raw world of production. It has allowed me to efficiently bridge the gap between design and manufacture, and given me the opportunity to dive deep within both the creative and technical sides of product design, from concept design, CMF selection and prototyping, to DFM, tooling and quality control.

Being able to speak English (mother tongue) and Chinese Mandarin on a professional, working level has made it possible to smoothly communicate and cooperate with local factories, suppliers and clients.

RESPONSIBILITIES & ROLES.

CONCEPT DESIGN

Leading innovative team brainstorms, implementing design methodology and creating feasible design solutions.
3D CAD MODELLING

Using 3D CAD software to transform early-stage design ideas into physical models with accurate dimensions and proportions.
PROJECT MANAGEMENT

Planning and executing multiple projects and leading teams of designers and engineers to successfully reach milestones.
PRODUCT VISUALIZATION

Creating photo-realistic renders and digital visuals with tailored CMF palettes for product showcases and marketing material.
PROTOTYPING

Collaborating with external vendors and craftsmen to build and assemble fully functional 1:1 representations of designs.

CLIENTS & PARTNERS.

Collaborated with clients and partners in the Chinese domestic and international markets for both small-scale and globally renowned brands and businesses.

A proven track record of implementing strategic design philosophy and design thinking to help clients and businesses create innovative and attractive market-leading products.

Direct client contact and communication has enabled smooth and efficient project flow, resulting in rapid time-to-market execution.

(some clients’ work cannot be shown for confidentiality reasons)

Two people collaborating on a design board with sketches, photos, and sticky notes for a technology product, planning features and layout.

AWARDS & RECOGNITION.

Involved in 60+ projects and have successfully launched more than 15 products to the market.

A selection of product and concept designs have also been recognized and awarded by world-renowned design bodies and renowned design awards organizations.

Works have been published and covered by both digital and print-based platforms such as Yanko.com and more.

A person holding two yellow plastic objects with slots, likely used for organizing or storage, against a dark background with other objects partially visible.

Person examining various packaging materials, laboratory supplies, and samples on a wooden surface.

GLOBAL PRESENCE.

World map with three black dots in Europe and Asia.

Design and product development experience across the UK, Europe and Asia, involving direct and hands-on collaboration with international teams, suppliers and manufacturing networks.

Locations spanning the UK, Netherlands and China, providing a strong understanding of regional market demands, cultures values, workflows and manufacturing capabilities.

Close-up of industrial machine parts including metal blocks, springs, screws, and electronic components.

A close-up of a green circuit board with various electronic components, resting on a textured green surface.

A close-up image of multiple black, circular rubber or plastic washers or gaskets with small metallic inserts or pins in the center of each.

PRODUCT CATEGORIES & MARKETS.

Extensive experience designing and developing innovative product solutions across diverse categories and global markets throughout the USA, Europe, Middle East and Asia. Broad knowledge of the specific technical, human/use, performance and manufacturing requirements needed to shape each product suitably for it’s user, market and application.